The concept design is born from the client's request to enhance the historic family headquarters built, starting from the 1950s, in an area between the Lambro river and the ancient "il Gambero" tavern. The desire (expressed by the founder Fulvio Bracco in the post-war years) to preserve the farmhouses lays the foundation for the development of the project concept: reconnecting the past and the future through the restoration and valorisation of both the historic site and the ancient farmhouses. This is how the "Bracco Campus" idea is born: a system of open spaces designed to connect the multiple company functions and general services in an environment full of history and respect for nature.
The project fulfills the request to enhance the Bracco management sector through a systematic set of devolpments aimed at profoundly reinventing the architectural aspect, the way in which the buildings are used and the efficient management of consumption. From a strategic point of view, the project tends to favor a relationship betwen dynamic and contemporary use of work spaces through the redefinition of a functional mix, spread across all buildings, capable of making the use of spaces more articulated. Both farmhouses located to the east of the new Headquarters host collective functions (cafeteria and personal services). These functions allow to exploit the essence of the historic buildings and make the surrounding open spaces an integral part of the recreational activities. The design identifies the outdoor pedestrian areas as a qualitative and comfort aspect dedicated to all users of the complex. The approach to the building takes place through a connective tissue which descends from the entrance area towards the new reception in the basement floor and then reconnects to the collective spaces around the farmhouses on the other side. The new pathway thus becomes the trait d'union of the new Bracco Campus, undertaking the role of a quality space among the buildings aimed at facilitating movement and relationships between people.
Significant project numbers
Floor space:
total area of intervantion 9.659 sqm
Certification:
BUILDING DESIGN & CONSTRUCTION: CORE AND SHELL - Gold Level